(By- Manasvi, Sahil, Shreya)

How This All Started

We had never worked on the B2B side of UX design before, so we decided it was time to explore this area. Our goal was to understand what sets B2B SaaS apart and how we could contribute something new. To gain a clear perspective, we explored over 30 to 40 different B2B software platforms. This research provided insights into what companies are doing well, the existing gaps, and areas for improvement. Through this process, we identified key opportunities where we could make a meaningful contribution. Now, we are excited to take what we’ve learned and apply it to create something valuable for businesses.

Research About B2B

Link to our Software Research Notion File:

Mapping the Big Picture

To better understand our vision, we started by mapping out the key aspects of UX writing challenges and solutions.

• Who needs UX writing? Product managers, UX designers, developers, and startups struggling with microcopy.
• What problems exist? Lack of expertise, inconsistent messaging, over-reliance on AI.
• How can we solve this? A platform that connects businesses to skilled UX writers.
• What are the key success metrics? Improved user engagement, higher conversion rates, and reduced support queries.

This mind map helped us define our target audience and refine our solution.

Mind Map For Choosen Topic